Our history
SunRace originated in Taiwan in 1972, initially providing entry-level products particularly to North and South America. The boom in sales of mountain bikes resulted in rapid expansion. Twenty-five years later, it had become clear that further growth would only result from higher level components and so commenced the process of taking the product range up-market.
That procedure accelerated after internal hub gear supplier Sturmey-Archer was purchased in 2000. Sturmey-Archer was first established in England in 1902 when they invented the 3-speed internal gear hub. The purchase of Sturmey-Archer meant that SunRace now had a strong foothold in Europe with their sales and distribution company in the Netherlands. Supplying the European market demanded even higher level specifications resulting in large investments in engineering and Research and Development.
Nowadays SunRace is specified by the world's leading bicycle manufacturers and worldwide available in the aftermarket. Today SunRace has become the choice for bike riders who are looking for excellent value for money.
SunRace
SunRace products are specified by the world’s leading bicycle manufacturers and are also used extensively in the aftermarket. Alongside the catalogue range, we have also always used our R&D expertise in co-operation with OEM, to create customised products. SunRace is now a major player in the bike industry.
Mission
We give the bicycle industry another choice. SunRace develops premium drivetrain components for every kind of bicycle. We care about the environment. We care about our customers, both direct and indirect, and try to distinguish ourselves in the market by being their best partner and offer outstanding personal service.
Vision
SunRace wants to make a contribution to society by actively promoting cycling as an environmental friendly way of commuting and as a leisure activity. Our plan to achieve this goal is by developing and selling bicycle components that offer great value for money and are suitable for any kind of ride.
Sturmey-Archer
Frank Bowden purchased a bicycle company initially located in Raleigh Street, Nottingham, England. His engineers worked with patents from Henry Sturmey and James Archer resulting in the first Sturmey-Archer 3-speed bicycle gear hub in 1902.
For more than 100 years, Sturmey-Archer has been a pioneer in the design of internal gear hubs, hub brakes and dynamo lighting, but in earlier years they also produced gearboxes and engines for motorcycles. This is a history of progressive research and development which has made cycling easier and safer. After the takeover by SunRace and the moving of production to Taiwan in 2000 access to better technology improved, resulting in many design and quality improvements. High quality, design, research and development are now the cornerstones of the company.
The current range of products continues that tradition of innovation and design excellence demanded by discerning cyclists worldwide.
The first 100 years of the company, are recorded on
sturmey-archerheritage.com
